CONCEPT | INNATUS

The Preemptive Beauty Care a new beauty world with an aim of highly functional aging care

In our skin, metabolism is always going on by nature; a marvelous process of taking needs in and discharging unneeds. However, aging hinders this process, causing skin troubles such as wrinkles and dark spots. INNATUS is a skin care brand that is based on a simple idea of giving skin moisture and nourishment and removing impurities and effect of UV, to facilitate skin's own process. From its start in 1989, INNATUS has kept sheer persistence on its products being weakly acid, fragrance- and color-free, and mild to skin using plant-derived extract. And now, INNATUS offers its product series that have come from the state-of-the-art bioscience with an aim of highly functional aging care (*1) , always based upon its original philosophy of the Preemptive Beauty Care, that is, preventing skin troubles. By using its items in the correct steps, you can bring out tightness and glow in your skin and slow aging. (*1) Aging care: Skin care considering age

Keep seeking cutting-edge science and technology with the best technical partners

INNATUS carefully keeps on its idea of product development; severe check of safety of raw materials, constant research of product formulation milder to skin, improvement of formulation technology to allow reducing antiseptic in its products as much as possible, and more. Combination of joint researches with universities and other research institutes and technology of INNATUS's own has brought about effective product formulation. In order to release more potentials of skin, INNATUS is now focusing on the care that has an effect on the health of internal organs.

Epoch-making advancement of skin care by newly compounding peptide, a substance that attracts much attention

Peptide has been attracting much attention since Dr. Stanley Norman Cohen won the Nobel prize for the study on EGF (human oligopeptide). It is widely used in foreign countries as an ingredient of medicine, for burn treatment, for example. INNATUS noticed the high skin absorbtivity of peptide (*3) and curing skin, and began a research to newly introduce peptide into its products. It selected a few types of evidenced peptides from all over the world to find out the best type for its products. After the long research of more than three years, the renewed products have been finally completed in 2016. Your skin will show more radiance by using all items of this series. (*3) skin: here, keratin

Bottles for no residual and with wishes for you, shining women

In October 2015, INNATUS has renewed the well-received bottles of its skin care series. After that renewal, the new larger caps allow the bottles to be put upside-down, for the purpose of minimizing residual. INNATUS has also improved the bottle design into easy-to-grip one with dimples for fingers based upon different engineering approaches, because the former glass bottles that had been used to keep product quality since the launch of the INNATUS brand in 1989 had drawbacks in weight and slipperiness. The new bottles are of the shape of a tsuzumi, a Japanese traditional handheld drum. With the lucky image of growth associated with the flared shape of a tsuzumi, INNATUS wishes you happiness and fortune. INNATUS also wishes you to feel like a princess when you have one of our products in your hand, even on a hard and busy day. The bottles are thus elegantly colored in white, gold, and royal blue, and added with graceful pearly luster. Indulge in a skin care experience with INNATUS while thinking of happy tomorrow!。