The development of INNATUS skin care series started because YUKO KUSUMI,the founder of INNATUS, suffered from Riehl melanosis due to cosmetic fregrance and pigment. In cooperation with dermatologists and other experts, INNATUS began its origianl researches in dermatology and pharmacognosy. As the result of those research efforts, INNATUS skin care series has come into the world in 1989 --- the moment when the founder's wish "skin care products everyone can use without worry" has first settled into shape. The first generation of the INNATUS skin care series has been released in January 1989.
The first INNATUS skin care series was composed of only four items; Cleansing Lotion II, Beauty Pack, Balmy Lotion, and Refreshing Cream. By 1996, total nine series products have come out one by one. On the other hand, INNATUS has undertaken the "1% Project" in 1998. It is the project of donating 1% of its product turnover to charity organizations as philanthropy, based on Kusumi's private experiences in many countries she visited. In 2002, the Japan Culture Promoting Association highly appreciated the project and awarded Kusumi, the founder and current executive chairperson of INNATUS, the social and cultural order medal.
In September 2007, Harutaka Banno, Deputy Director at that time, has succeeded Kusumi's wish and been installed as President and CEO. With this change, INNATUS has more focused on bioscience for its future. In 2012, it has released Health Reborn, a supplement drink with an eye to health of internal organs. Now, Yuko Kusumi, a woman and our current executive chairperson who has given birth to and brought up the INNATUS skin care series, is living a happy life amongst the flowers in an English garden of her long-cherished dream in Karuizawa.